1.) Attract and encourage more and more candidates to apply in the organisation.
2.) Create a talent pool of candidates to enable the selection of best candidates for the organisation.
3.) Determine present and future requirements of the organization in conjunction with its personnel planning and job analysis activities.
4.) Recruitment is the process which links the employers with the employees.
5.) Increase the pool of job candidates at minimum cost
6.) Help increase the success rate of selection process by decreasing number of visibly under qualified or overqualified job applicants.
7.) Help reduce the probability that job applicants once recruited and selected will leave the organization only after a short period of time.